Should My Website Using Adsense?
The potential pros to AdSense are relatively clear: you receive payment each time a visitor to your site clicks an AdSense ad. More visitors= more clicks= more money for you. Obviously, many people are making money from this pay-per-click program, because AdSense is indeed everywhere you turn online. It may seem like every website in the world utilizes Google AdSense. Still, it is possible that this program could be more of a deterrent than benefit to certain types of sites.
For example, if a visitor comes to your site and clicks on a Google ad, there is a chance they will move on to where the ad takes them without returning to your site. Although you made a few pennies from the ad click, the visitor will no longer be purchasing from you.
There is plenty of competition out there for your site; so it would seem an advertisement placed on your site competing with your own products might not be the most lucrative situation.
Perhaps the best use of Google AdSense is for sites that are simply informational. In this way, there is no product competition-only an ad to enhance your informational articles and give your site credibility. What is the best way to determine if Google AdSense is for you? Consider the goals for your site and decide whether the pay-per-click ads will add to your site while adding to your income, or if it will only redirect your potential customers, leaving you with some pocket change from the click as well as the loss of a sale.
12:26 AM | 0 Comments
How to Change Ads Without Replacing Code?
This new ad management feature from Google AdSense means that the ad unit settings (such as colors and channels) for new AdSense for content ad units will be stored inside AdSense account every time publishers generate AdSense ad code. Then, if publisher would like to change any of these ad settings in the future, publisher will no longer need to manually replace the AdSense ad code on all of the web pages. Publishers can manage the ads and make the update within their AdSense account. For instance, with just a few mouse clicks, publisher can quickly change the borders of all 336×280 large rectangles ad from black to green. Fantastic! This new feature will help publishers save time and will simplify the process of optimizing AdSense ad units.
Unfortunately, the ad management feature isn’t yet available in any publisher accounts. Google AdSense will be rolling it out in phases in the next few weeks, and they’ll follow up with another post at that time to help publishers more understand about how to use the new feature. The feature is available to use when publishers see the “Manage Ads” page appear under their AdSense Setup tab.
11:23 AM | 0 Comments
How to Survive the Google Pagerank
Just as women love bold suitors, so do search engines. Start highlighting keywords on each page with the tag to increase search relevance. Search engines are attracted to words contained in the H1 and B tags. Just don’t go wild- two bold words per page is enough.
Go Deeper
Having other sites drill deep into your web at various locations tells google that ‘hey, this guy has varied useful content’. It’s poor SEO strategy to acquire links just to link to the homepage. The search engines may ultimately discount those links
Go foreign
Why focus on North America? You can take your business to UK, Pakistan, India, Indonesia, and Hongkong! Start creating pages for lucrative markets and submit to their local directories. This ensures multiple streams of revenue
Fire Up Newsletters
Provide articles to publishers like ezinearticles. The links breathe for many years in their archives and funnel backlinks to your site.
Go Big
Image links are good, but text links are more appreciated. If your site is full of image links, have your webmaster place the text links first because that’s what google looks for. Subsequent links are often discounted.
Multiple Partners
Create different domains on varying IPs that talk about similar subjects. The reason is that Google only lists one domain page per search result. Imagine if you owned ten domains that came up for the same search result? You’ll be seducing more curious searchers. Another tip: search engine consulting firms recommend varying the keywords used on these domains just to minimize looking spammy
Article Exchanges
You’ve heard of reciprocal link exchanges. Text link purchases. One way backlink purchases. Try them, and it’s like getting herpes on the net. Google blacklists you and your worth is downgraded. But article exchages are different. Whip up an article, upload to Ezinearcticles and before you know it- wham! Dozens of sites publish your article and bring fawning admirers to your door.
Shun Unvaried Anchor Text
If 1000 sites links to you with the appellation “Gimme Money”, Google starts to squint and dig deeper, “Smells like automated filthy spam, methinks.” Avoid the search engine ban by varying the anchor text. Dance under different names and you’ll flirt more grandly with search engines.
Expose Your Glory With a Site map
Your visitors reach the honeypot more rapidly when you have a structured sitemap that links to every major page. Keep the map on a location easily accessible so you keep the action flowing. Google bots flirt with sitemaps too and often births detailed search results. So keep it search engine friendly.
5:35 PM | 0 Comments
