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Finally, Google released the AdSense Referral 2.0 after finishing their experiments and researches about AdSense Referrals Beta in the past 3 months. That means, as an AdSense publisher you will have more chance for additional income and revenue from Google AdSense with placing their CPA (Cost Per Action) based ads inside your website.

There’s some important point you should notice about this new Google AdSense CPA. The advantages and important points for using this AdSense Referrals can be seen below:

More products for referral
If you think that Google referral products are very limited, now you can choose the products that suitable and relevant with contents of your website. As we know that there are thousands of product has been offered by advertisers in AdWord.

More option for Category and Keyword Targeting
With Category and Keyword Targeting option, you may choose the products based on category and keyword as you wanted. You have full control to decide the ads, as you can choose specific advertiser, category, or product.

Optimized Ad Unit
Sometimes, it’s not easy to choose products that offered by Google AdSense Referral. Based on that case, Google AdSense provides the feature for optimizing the ads that will be displayed inside your site. It can be done with the “Pick best performing ads” option when generating the ads code. When you’re about choosing a specific ads unit to be displayed at your site, then Google AdSense system will compare your choice with the available specific ads and will display more optimized ads to be chosen.

More ads targeting for multiple themes
If your website is based on portal, communities, contains many articles, and has no specific niche, then the New Google Referrals 2.0 gives you more choice to select the ads based on specific keyword or niche. It’s totally different with Google AdSense for Content. While Google AdSense for Content is based on your contents, the AdSense Referral 2.0 is based on your chosen keyword. (Sounds similar with AuctionAds…. ech)

Higher earnings for your site
As CPA based ads, Google Referrals 2.0 offers higher earnings rather than AdSense for Content. However, the conversion rate for these ads is lower than AdSense for Content since you’ll get nothing if there’s a click but no action for some kind of transaction. The transaction is based on advertiser (merchant), whether it’s an action for sales, leads, or other transactions.

Endorse the Product!
AdSense Referral 2.0 ads is different with AdSense for Content ads, you may give the specific references to this referral ads inside your site. You may endorse, add review, and give more information for AdSense Referral 2.0.

If you want to get started with this new referral, you can simply click the AdSense Setup tab inside your Google AdSense account, and choose Referrals.

However, if you can’t see referrals 2.0 right away this time, you should check it back again in a few days or more, because this feature will be available in all Google AdSense accounts over the next few weeks ahead.
For some languages, the inventory of the ads could be limited at this time, since advertisers for this new referral are just getting started.

When you log into your Google AdSense account, you are automatically taken to the page where you can view all your AdSense activity. On the Reports tab, you’ll see “Today’s Earnings.” This is the approximate amount you have earned today in your Google AdSense account. Earnings are not final at this point and could be adjusted for invalid clicks or fees.

It’s interesting to look at the breakdown. As you can see, AdSense for Content, which refers to the targeted ads appearing on the pages in which you have written content, is listed first. Here you will see the number of page impressions listed in the first column.

While a page impression is generally the same as a page view, that is not always the case. For a more detailed definition of a page impression, see Google AdSense support, click on Your AdSense Account and then click on Your AdSense Report.

Next, you’ll notice the number of clicks. This refers to the number of times “your ads” were clicked on.

Page click through rate or CTR is in the next column shown as a percentage. It represents the percentage of the time an ad was clicked on after viewing your page.

Page eCPM which stands for effective cost per thousand impressions. It is calculated by dividing total earnings by the number of page impressions in thousands.

Don’t be intimidated by these statistics. The bottom line, your earnings, is what really counts. As you become more familiar with Google AdSense, statistics will become like second nature. First, just start.

How is Google AdSense Different From Other Ad Networks?
Primarily because it is Google and that carries a lot of clout just with name recognition alone. But here are some advantages to being a part of the Google AdSense network:

Getting started is fast and easy and requires no technical knowledge. Google AdSense even provides html code for easy implementation with clear instructions.

Google AdSense has both the AdSense for Content feature and the AdSense for Search feature.

Google AdSense not only provides keyword targeted ads but site targeted ads as well, maximizing your potential for revenue.

Google AdSense provides a filter so that you can choose not to run your competitor’s ads on your pages as well as filter other unwanted ads.

Google AdSense provides an extensive support site that is easily understood.